The Brands Movement in China (Case 7)

In the  foreign investors  saw China's economy has grown rapidly. Now, China has a strong growth in its economy. In particular, the export of goods to other countries, China has made ​​ high-income  to countries.

Because of this, marketers need to expand or movement in the Chinese market, for  accepted in China to do business, when the organization was established in China, then  product sales expansion. build a stronger economy for the organization  it is not difficult.

Although, Products exported from China is very cheap, the people who are not as wealthy can buy it.  Therefore the  goods are cheaper but most people will think it poor quality product.

However, China have big market and many business community, that make entering the Chinese market may high competition from both local and foreign businessmen. Also competing in strategic marketing customer targeting in each area, which should be developed product make prices, that customer can accept.