Saturday, January 5, 2013

Mountain Dew and other brands use extreme sports to connect Gen Y





Many companies have used involvement with sport as a way to promote goods and services. They used sponsorships to promote with major sport for help them market their brands.


The marketers of Mountain Dew and other brands use extreme sports to connect with the younger generations of customer. Marketers targeting teens and tweens recognize that Gen Y presents them with an opportunity they haven’t seen since the baby boom hit.

In Thailand there are many companies to promote their products brands  such as  Sponsor, Red Bull, M sport which  these products are popular   in Thai sports.



Sponsor is sponsorships with the sports in Thailand such as football, soccer, basketball, golf, tennis. And that make the Sponsor is one product that has been very popular in Thai sportsman.

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