Inactive Publics: The Forgotten Publics in Public Relations

Public Relations is communications between  organizations and population to motivate for Achievement of organizations.

The Forgotten Publics that about public relations by reminding theorists and researchers about inactive publics, a category of publics that have been largely ignored in the literature.

In the nature of inactive publics and proposes a model that locates inactive publics among five categories of publics along the dimensions of knowledge and involvement.

Knowledge not enough that made as measured in active information seeking and passive information processing.

Public relations theory has focused mostly on publics that are interested in and concerned about the activities of organizations. Largely overlooked is the importance of groups that have only minimal motivation, ability, or opportunity to know about, talk about, or participate in efforts to influence the policies or practices of organizations. These forgotten constituencies can be referred to as inactive publics.